The term derives from the genericized trademark "Y-Front", property of Jockey International. In the UK the term "jockeys" did not catch on and men's/boys’ briefs are often referred to as "Y-fronts". More recently, " tighty-whiteys" (and some less popular variants of it) has become a commonly used slang term for traditional full-cut male briefs. In the United States, "jockey shorts" or "jockeys" became an often used generic term for men's briefs. However, more recently, as men's fashion has trended in favor of more tailored clothing, form-fitting underwear such as briefs have come back into style, including newer styles like trunk briefs (short boxer briefs). Boxer shorts became widely portrayed as the casual and masculine choice. ĭuring the 1990s to early 2000s the popularity of men's briefs declined. In 1990 Tom Zucco of the Tampa Bay Times interviewed menswear sellers: one worker stated that about 50% of the underpants sold were white briefs. According to Hanes marketing director John Wigodsky, women purchased fashion briefs for their husbands for aesthetic reasons, and therefore fashion briefs became more popular with men. The Underoos and Funpals fashion brief brands for children were introduced around that time. By the 1980s, men's fashion briefs became more popular in the United States in 1985 they made up 25% of the men's underwear market, whilst they had almost no share circa 1980. In the 1960s, fashion underwear was introduced in the United States, and, after a period of decline, became more prominent in the 1970s as the belief that wearing fashionable underwear was less masculine declined. Soon, shops were selling 3,000 pairs of briefs per week. In the UK, briefs were first sold in 1938. 30,000 pairs were sold within three months of their introduction. The designer of the new style was reportedly inspired by a postcard he had received from a friend visiting the French Riviera depicting a man in a very short, form-fitting bathing suit. They dubbed the new undergarment the "Jockey", because it offered a similar degree of support as the jockstrap (one style of which is also called "jock briefs" or "support briefs"). (now known as Jockey International), in Chicago, Illinois, at Marshall Field's department store. Men's classic briefs were first sold on January 19, 1935, by Coopers, Inc.
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